Headlines are the short lines of text that catches our eyes and makes us want to read an article, press release, etc. But how does one go about creating effective headlines? In this short introduction to headlines I’ll try to show you.
Functions of Headlines
Headlines developed from mere labels indicating the kind of reading [...]
The reading and editing of copy consists of any or all of the following five tasks:
(1) Correcting all errors in word usage or in facts.
(2) Ensuring the story conforms to the “style” used by the publication or publisher.
(3) Improving the story when needed.
(4) Catching and eliminating libelous matter.
(5) Writing or [...]
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