It’s been a while, but I’ve been busy with several things including attending the Muse Online Conference, taking an online course, and getting a dress for my son’s upcoming wedding. Today I want to welcome a long-time friend and co-Muser Jo Linsdell who has a guest post for you titled “Finding Niche Bloggers for your Virtual Book Tour.” I know I’ve always wondered how everyone managed to find so many different places, some enough to fill a whole month. Today Jo will share some of those secrets to finding the right ones. So without further ado, I am handing over the stage to Jo.
By Jo Linsdell
Jo Linsdell is a best selling author and illustrator, award winning blogger, and freelance writer. She is also the founder and organiser of the annual online event Promo Day (www.PromoDay.info). Her latest release Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home is now available from Amazon. Find out more about her at her website www.JoLinsdell.com
When scheduling stops for your virtual book tour, you want to be targeting the right hosts. A general blog about books is OK, but one that deals specifically with your genre is better. What you want are niche bloggers.
What is a niche blogger?
A niche blogger is someone that posts on a regular basis about a certain topic or subject area.
Why are niche sites better than general blogs?
There are actually numerous reasons why it’s better to target niche blogs, but I’ll stick the main ones here.
1) Readers of niche sites have clear ideas about what they want. By finding a suitable niche site you are guaranteed that the content you put out will be of interest to their readers and therefore, up your chances of a good conversion rate.
2) Niche sites give you better back-links which search engines love. Google is all about quality links. By getting back-links from sites that fit your niche you will show up better in search results.
3) It’s good for your author branding. By targeting niche bloggers you help establish yourself as an expert in that niche.
Not sure how to find niche bloggers for your virtual book tour? Here are a few ideas for where you can find the right sites:
Google can bring up thousand of potential hosts that fit your niche market in just one search. Make your search terms as specific as possible e.g. something like “< your subject> guest post”. In most cases, blogs that have hosted guest posts in the past will be open to submissions.
Blog directories can save you a lot of time as they are already divided up into categories for you. A couple worth checking out are: http://technorati.com/blogs/directory/, and http://blogs.botw.org/. You can find a big list at http://www.toprankblog.com/rss-blog-directories/ or just search for “blog directories” and you’ll have plenty to keep you busy.
When you’ve found some sites in your niche, take a look around in case they have a blog roll posted on site. Chances are the sites they have highlighted will also be in the same niche.
Facebook, Twitter, and alike are great resources for finding niche blogs. Most blogs create a page for their blogs on Facebook. A simple search using your key terms will bring up a good selection. Same on Twitter and Google+.
In summary, you need to think about where your potential readers will be and target those sites. Be as specific as possible in your search, and you’ll be able to find plenty of potential hosts for your virtual book tour.
Thank you Jo. Jo has a new book out on this topic so if you’re organizing a VBT or plan to in the future you probably should get a copy of BOOK TOURS: Effective Online Book Promotion from the Comfort of Your Own Home. Jo says:
“The book is divided into 4 main sections for easy navigation:
1) What is a Virtual Book Tour?
2) How to organize your own tour
3) Promoting a tour
4) Useful resources
You’ll find it packed with links, tips, and advice to help make your tour a hit.”
Jo can be found online at:
Okay, that’s it for today, and now I think many of us have lots of work laid out for us. Good luck with your VBT.
Till next time,